Owners get caught up in the BS they read on supporting vendor forums and really believe the marketing crap they read until it is too late and worse is past customers who could warn others are prevented on those forums saying anything about their first hand experiences.
Many times the vendor is in a different state so you can see the costs of trying to maintain the lawsuit process as to the hugh costs or even finding a out of state lawyer.
Simply vendor can say the selling agreement is bound to his state where the business is so filing a lawsuit in your state is useless.
Many agree they got screwed over and rather just walk away and forget it rather then filing a lawsuit and being he has no voice on those forums he has no place to turn to where other owners can help support the guy when help is needed over a bad vendor.