According to Morgan Stanley, the Corvette was expected to bring in $3.3 billion in revenue before the pandemic shut down regular production.
Doing the math that means the Corvette has a 16.5% profit margin in a world where 10% is considered a lofty goal.
This brings up the big rumor that keeps popping up.
Chevy may have bigger plans for the Corvette brand than just the C8 mid-engine model.
Rumors persist that there are plans in the making for a range of Corvettes. Like SUVs and even
all-electric vehicles which we know will happen

When you think about it what GM brand remains relatively untarnished?
Not Cadillac.
Not Buick.
About the only two brands that have the gravitas within the GM umbrella are Chevy trucks and the Corvette.
So why not capitalize on both-which GM is doing with Chevy trucks.

Claim is for the C7 alone GM made 2 billion dollars in net profit

Also

Corvette as the only brand that’s a one-car nameplate for GM
Ford is slowly building out Mustangs beyond coupes and convertibles.
With the coming Mustang Mach E, it predicts what Chevy might do with the Corvette.

As far as we know there are no plans for the Camaro past 2023.
Impalas and Malibus are done.
That leaves the Bolt and Corvette in Chevy’s lineup-and trucks, of course.
We could see a day when Cadillac’s efforts could be redirected into Corvette variants.
It would be a slow phase-out of the struggling Cadillac with those resources shifted to the Corvette brand.


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